# Evan Schwartz Tips for Implementing AI in Business Tips from a CTO: - **Person + AI**; lower than 75-90% confidence depending on application, escalate to human - Find a narrow use-case humans are already doing and avoid tasks that require low margin of error; AI does "what's missing" pretty well - Keep the prompts closed (don't open them to users or vendors) - Build for a use case you already have metrics on. Is there a bump? - It still takes someone who has that skill to orchestrate