Raise money in the way that lets you build the kind of company you want to build. Angel invest become profitable, pay everyone back, then pro rata profit share according to shares But they have to pay ordinary income taxes if you sell, investors get capital gains. https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/ They don't build content to get search referrals. Because it's not something people would search for. Fremium model is the primary form of growth. Podcasts, webinars, shows, interviews, social media discussions fuels SparkToro's brand awareness. bi-weekly office hours, blog influence → product marketing --- [[Is Lean Startup aka MVP enough?]]